Digital Marketing and Advertising Leader with 15+ Years Experience​

Ron Vatalaro headshot red background
JCPenney Headshot (not AI)
lamese laser logo
Florida Tech
usf health morsani college of medicine
Bisk education logo
american house logo
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Thanks for visiting my site. My name is Ron Vatalaro. Proud father of two, and loving husband.

I love the work that I do: providing digital marketing expertise to help businesses and sales teams reach their objectives through a data-driven and growth-oriented approach. My passion is problem solving and watching my work culminate in leads and sales that help keep the businesses I’ve supported profitable.

My career has centered mainly on B2C lead gen and nurturing through search engines and CRM marketing strategies, mainly in the healthcare vertical. I also have experience in B2B marketing, social media, public relations, call center management and a host of skills that compliment those strategies and tactics such as copywriting, light-dev, AI prompt engineering and automation, and my favorite: leading teams. I have a broad range of experience in different industries and aspects of digital marketing.

I’m glad that you’re here. If you have any questions, or would like to contact me about fractional or full time work, I’m always happy to chat 🙂 

Brands Supported

Click on logos below for details. You can select from verticals and work to sort brands.
Business Verticals
Industry
Work Performed
  1. lamese laser logo
  2. Florida Tech
  3. usf health morsani college of medicine
  4. Bisk education logo
  6. american house logo

Kind Words from Supervisors and Colleagues

Acknowledgements for Digital Marketing Excellence

"Ron is a passionate digital marketer and an amazing asset to any team. He came to Validus with a very impressive natural search expertise and quickly ramped-up to cross channel lead generation and management, including extremely complex ppc strategy, CRM level marketing channels, and demanding Salesforce administration. In addition to a proven track record of multi-channel lead generation and management - Ron is a pleasure to work with! As our team's agile project manager, he brought lots of fun, dad jokes, and digital education action items into our sprints."
Jenni EllaPrincipal Solutions Engineer, Salesforce
Jenni Elia
"Ron is many things: a top-notch marketing strategist, a seasoned SEO expert, an effective PPC digital advertiser who gets solid results. Of all the things I could say about him, however, the thing that stands out is that he is a true leader. He sets a high bar for his team, but he also gives them the support, encouragement, autonomy, and resources they need to get the job done. Ron has a unique gift for looking at marketing problems in a holistic way. He’s never afraid to try new things, but equally, he’s a good steward of the ad spend he is given and doesn’t give in to “shiny object syndrome.” Many people go their entire careers without meeting someone as skilled, talented, and thoughtful; it was my good fortune to spend two years working for the best supervisor I’ve ever had.."
Dylan TannerCo-Founder, Amethron
Dylan Tanner
"Ron joined American House at a time when the company was ready to modernize its marketing capabilities, and he quickly became a driving force behind that transformation. He played a critical role in overhauling our marketing technology stack and implementing more sophisticated digital infrastructure that allowed the organization to better track, nurture, and convert prospective residents. His work significantly improved the efficiency and effectiveness of our marketing operations and helped position the company for sustained growth."
Brianne ZitkoChief Executive Officer, Entyre Solutions
Brianne Zitko
"Beyond his technical expertise, Ron was a trusted partner to our sales teams. He worked closely with community sales leaders to improve lead follow-up processes, conversion rates, and the overall customer journey. His collaborative approach helped align marketing and sales efforts across the organization and ultimately supported occupancy growth."
Dina KellyPresident, Entyre Solutions
Dina Kelly
"Ron is a highly skilled digital marketing leader with the rare ability to balance strategy, analytics, creativity, and execution. His expertise across lead generation, SEO, paid media, CRM strategy, and automation consistently drives measurable business results. In addition to his technical knowledge, Ron is collaborative, solutions-oriented, and someone who elevates the teams and organizations around him. He brings a thoughtful, results-driven approach to every project and is an absolute professional to work with."
Alyse WagnerSenior Manager of Brand Communications, NSF
Alyse Wagner

Ron Vatalaro - Digital Marketing Director

Verticals
Work Performed

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